Overview

We are seeking a strategic, product-oriented VP of Marketing to partner closely with our co-founder and help shape and execute the company’s marketing vision.

This is not a traditional demand generation role. Instead, this leader will sit at the intersection of product marketing, brand, and strategic growth, translating product strengths and market insight into compelling narratives, differentiated positioning, and creative go-to-market strategies.

The ideal candidate is both a strategic thinker and hands-on builder—someone who can elevate the brand, craft high-impact campaigns, and bring clarity and focus to how we communicate with the market.

Key Responsibilities

Strategic Marketing Leadership

• Partner directly with the co-founder to define and evolve the company’s marketing strategy and narrative

• Translate company vision, product direction, and market dynamics into clear, differentiated positioning

• Identify high-leverage opportunities to drive brand awareness and market presence

• Act as a thought partner on company-wide strategic initiatives impacting growth and perception

Product Marketing Excellence

• Own messaging, positioning, and value proposition across products and segments

• Develop compelling narratives that resonate with target customers and differentiate from competitors

• Lead go-to-market strategy for new products, features, and key initiatives

• Ensure tight alignment between product, sales, and marketing

Brand & Market Presence

• Build and evolve a strong, credible, and differentiated brand in the market

• Oversee content strategy, PR, thought leadership, and external communications

• Drive creative, high-impact initiatives that increase visibility and engagement (events, partnerships, campaigns)

• Ensure consistency and quality across all customer-facing touchpoints

Creative Demand & Growth Initiatives

• Design and execute non-traditional, high-leverage demand creation efforts

• Focus on quality of engagement, narrative penetration, and market influence, not just volume metrics

What We’re Looking For

• 10+ years of experience in marketing, with significant experience in product marketing and strategic marketing roles

• Proven ability to craft positioning, messaging, and narratives for complex products or categories

• Strong intuition for brand, storytelling, and market perception

• Track record of launching creative, high-impact marketing initiatives

• Ability to operate both strategically and tactically—from big-picture thinking to execution

• Comfortable in ambiguity and energized by building from 0→1

Why This Role Matters

This role will define how the company shows up in the market—how we are understood, differentiated, and remembered. You will help shape not just marketing execution, but the story and perception of the company itself.